Doubling also as the online content manager of the company, he is in charge of sourcing for and feeding the online portals of the company with up-to-the-minute info, news and happenings on the entertainment news both at home and globally.
Asides working at NIGEZIE, he at the same time is a contributing editor for ACE MAGAZINE (Future Awards' Magazine Of The Year '09) and a respected publicist in the entertainment industry, handling PR affairs for several artistes, fashion designers, models, video directors and even night clubs, under his media consulting firm; YBRL CONSULTANCY (publicists & entertainment media consultants).
Some of the people he's worked with are the late Dagrin, Tillaman, the 166 Family, YQ, Magnito and Z.amunda Nite Club, amongst others.
He's currently rendering publicity services for Samklef (ace producer/artiste), Anis Halloway (Nigerian Idols host), Morachi (Hapuya crooner) G Muzik Ent. (Record label: Chief Capo, Mo' Blow, Dee Splash), Dotun Cool FM (radio OAP), Yinka Obebe Photography (Elite Photographers), Elinee (Ghanaian artiste), McRabbit Wears (UK designer), Esure, amongst others.
Starting out as a rapper himself, he has not completely ruled out coming back to the mic as he still constantly features on notable mixtapes and do cameo appearances on strategic music videos.
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